Julie Carel

Attorney at Law - Partner

Julie has a broad ranging practice in intellectual property and information technology and represents start-up companies as well as well-established multi-national companies.

Julie has significant experience advising clients regarding strategically structuring their intellectual property estates and working to create an integrated and balanced portfolio that effectively combines intellectual property rights (trademarks, copyright, software, patents, designs and appellations of origin). She assists clients throughout the life cycle of their intangible assets, from their protection to their strategic valuation (audits, license, partnerships and assignment agreements) to their defense through anti-counterfeiting policies, as well as judicial, administrative and custom litigation at French and European levels.

Julie frequently assists clients regarding matters related to digital and innovative technologies (liability of Internet players, e-reputation, artificial intelligence issues), to personal data (RGPD audits, impact analyses, exchanges with the CNIL), as well as to commercial issues (master agreements, commercial litigation).

Julie’s practice covers counseling and litigation, and she focuses on litigating efficiently and ensuring that case strategy matches clients’ business goals. She has acquired particular skills in the understanding of complex technical matters (including software infringement) and their translation into simple terms to enable judges to understand.

Julie’s key areas of expertise include tech and software, luxury goods, sports, wines and spirits, as well as media and publishing.

Prior to founding Momentum Avocats, Julie worked at prestigious private practices as well as global companies (including De Gaulle Fleurance et Associés and Pernod-Ricard Winemakers).

Julie is characterized by a business approach to cases and a strong ability to adapt to multicultural and multilingual environments, skills she developed during her dual training in law and business (ESCP Europe Business School) and her international experience (Australia, China, Spain, United Kingdom).


French, English, Spanish


  • 2011 – Paris Bar School (EFB)
  • 2010 – Master in Industrial Property, Paris II University
  • 2008 – Master in Management, ESCP-Europe  Business School (London – Madrid – Paris)
  • 2005 – Business schools preparatory classes, Lycée Henri IV


  • APRAM – Trademark and Model Law Association
  • AIDV – International Wine Law Association


  • Tech
  • Sports
  • Medias and Publishing
  • Luxury goods
  • Wine and Spirits

Articles and presentations

  • « Le contentieux de la billetterie dans le secteur du sport », article in Dalloz Jurisport, October 2019
  • « Les enjeux juridiques de la communication dans le sport », presentation at Union des Marques, April 2019
  • « Protection des évènements sportifs : entre droit de la propriété intellectuelle et droit du sport », webinar, October 2018
  • « Les enjeux juridiques du neuro-marketing », presentation at Sciences Po Paris, September 2017
  • « Introduction to Intellectual Property and Information Technology Law», lectures at ESCP-Europe within the Master Executive Master in Digital Innovation and Entrepreneurial Leadership, 2017 et 2018
  • « Le juridique au cœur de la stratégie marketing dans le secteur des vins et spiritueux », conference, June 2016
  • « Table ronde sur l’économie collaborative », presentation at ESCP-Europe, March 2016
  • « L’oenotourisme va pouvoir faire sa pub sans être hors la loi », article in Le Quotidien du Tourisme, January 2016

Rest of the team

Jean Sébastien Mariez

Attorney at Law - Partner

Julien Canlorbe

Attorney at Law - Partner

Léa Jousse

Attorney at Law - Associate

Laure Meysonnet

Attorney at Law - Associate

Laura Godfrin



Intellectual Property

Trademarks, brand and design protection

Licensing and transactions

IP litigation


Designations of origin

Information Technology

Online content disputes

IT litigation

IT agreements

Access and use of public data

IT Regulatory

Media, Entertainment & Sports


News - Book publishers

E-reputation – Influencers

Defamation - Image Rights

Sports - Gaming

Commercial and E-commerce

Commercial litigation


Commercial agreements and Distribution

Consumer Law

Data Privacy and cybersecurity

Personal Data compliance

Personal Data litigation


Privacy Regulatory