🚨On November 28, 2025, the decree implementing the “Influencers” Act of June 9, 2023 (No. 2023-451) regarding the remuneration threshold was (finally) published in the Official Journal. As a reminder, this decree was eagerly awaited because it specifies the threshold above which a written contract must be entered into with the influencer, including the information and clauses required by law.

📝 The contract referred to in Article 8 of the Influencers Act must be entered into when the sum of the remuneration and the value of benefits in kind paid to the influencer is greater than or equal to 1,000 euros excluding tax, provided that:

> the influencer’s remuneration or benefits in kind, as defined by the decree, correspond to the sum of the remuneration paid and the value of the benefits in kind granted to an influencer by an advertiser during the same year;

> the services provided in exchange for this remuneration and benefits in kind correspond to a service or a set of commercial influence services provided electronically and pursuing the same promotional objective.

❌️ Note that the decree does not specify how to calculate the value of “non-quantifiable” or difficult-to-quantify benefits in kind (invitations, product loans for an event, etc.), thus leaving uncertainty regarding their potential exclusion from this formal reporting requirement.